A core operation of TRA, Corporate Social Responsibility reflects the Authority’s business processes in producing an overall positive impact on the UAE community. TRA’s CSR programs cover a wide range of themes, from the environment, to encouraging innovation in the ICT sector; supporting long life learning in ICT and sciences; availing the latest technologies to support individuals with special needs; and supporting arts in serving cultural and humanitarian values. The range of initiatives and projects that fall under the CSR program is a reflection of the core values of TRA and its principles of responsible business ethics.

The motivation behind the development of TRA’s initiatives remains focused, amongst other issues, on realizing TRA’s vision to move the ICT sector forward, while at the same time producing visible and real benefits to the UAE community.

TRA’s CSR programs until 2009:

Environmental Thought Forum (2008):

TRA sponsored “The Environmental Thought Forum” that was organized by the Federal Environmental Agency. The purpose of that Forum was to discuss environmental issues, including Echo-Media and the challenges of Media and Communications in relation to the Environment.

The 3rd Mobile Application Contest (MAC’08) (2008):

TRA sponsored “The 3rd Mobile Application Contest (MAC’08)” that was organized by Khalifa University (KUSTAR) and the American University in Dubai (AUD).The contestants consisted of 20 teams from 12 UAE universities and colleges, competing in developing new mobile phone solutions and applications that meet the various requirements of regional consumers.

The UAE National Telecom Recycling Campaign (2007):

“The UAE National Telecom Recycling Campaign” is a TRA initiative in conjunction with the UAE Ministry of Environment and Water and the national telecoms providers. It aims at reducing the environmental damage caused by toxins in mobile phones and accessories through depositing unwanted mobile phones in designated drop boxes for recycling.

The UAE Educational IT Challenge (2007):

TRA sponsored the competition “The UAE Educational IT Challenge”, designed to recognize and harness the best IT ideas and practices from the classrooms of secondary schools, colleges and Universities of the UAE and GCC.

Cheer Your Life (2007):
The TRA launched “Cheer Your Life” to support the socio-humanitarian initiative of the national “Al Mawaheb Photography Team” through sponsoring the team’s shooting of 100 cultural and artistic photos and placing them at the Ajman Elderly Nursing Home.

36 Abstract Paintings (2007):

TRA purchased 36 Abstract Paintings from the Ministry of Culture, Youth and Community Development, done by 13 talented national artists, to serve the UAE cultural movement and support National artwork. Those paintings now decorate the walls of the TRA head office.