Es'aad

Esaad

Under the patronage of His Highness Sheikh Mansour Bin Zayed Al Nahyan the Deputy Prime Minister and Minister of Presidential Affairs of the UAE, ‘Es’aad’ Initiative has been launched for the purpose of achieving leadership in ICT sector.

The initiative includes three elements:

  • Erteqa
    • A unique global experience
    • Continuous evaluation of the level of provided services in the customer service centers
    • Promoting best practices and competition among service providers in the ICT sector
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  • Erteqa
    • Rating the quality of ICT services
    • Promoting covmpetition in tourism sector
    • Developing the costumers’ experience in the country
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  • Erteqa
    • Conducting a variety of field surveys to compare the quality of mobile networks services of licensees
    • Simulating the user’s experience
    • Developing the mobile networks services provided to subscribers
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